Vivian Vassar, the entrepreneur behind Hey Viv! Vintage, is skilled at using social media to grow her business. She shared some tips with us last week. Here are some more of Vassar’s ideas for increasing your online presence:
* Use keywords and themes to promote your products: Each week, Vassar comes up with a theme for whatever products she is featuring that week. She will use Google AdWords to draw in traffic, and then mention the keywords for the items, such as “red circle holiday felt skirts” in her blog, and in social media outlets like Twitter. This increases the chances that somebody searching for a red circle skirt will find it on Vassar’s site.
* Build up credibility by giving good information: The entrepreneur says you can build up your business by giving out good information. “Are you worth paying attention to?” she says you should ask of yourself. If not, become somebody that others listen to by sharing your knowledge. For example, Vassar’s company sells 50s’ retro costumes and vintage clothing. So she has a “Vintage 101” section on her website, which gives tips on how to best wash and store the clothing, as well as tips on how to incorporate the clothing items into a modern wardrobe. She’ll let people know about those tips through Twitter and Facebook.
* Slow and steady wins the race: “Rome wasn’t built in a day,” Vassar says. Don’t expect to build a huge online community right away. But between working diligently and steadily at being a good net citizen, being organized, and using a time management system to allocate your schedule, you will see progress in your social media presence.